As a pioneer of the Experiential Art movement that started in New York and Europe in the mid-late 2000s, Jasmine Zimmerman's prolific and groundbreaking body of work focuses on creating serendipity amidst unexpected time and place. She uses installation as a medium to connect people, create interaction between them and and give them a first-hand experience of the creative process, often inviting them to influence the work. Her work has been called "Social Sculpture", combining art with social experience in it's unique role for stimulating engagement in public space. Defining art as "An experience and not an object", Jasmine has re-contextualized the art world as a leader at the forefront of interactive and participatory art, evolving it in parallel with the new millennial sharing economy. In short, her medium is not material, but experience, and specifically, experience that initiates a dialogue of wonder and hope while weaving an unprecedented convergence amidst strangers. Thus, it does not exist without the people; The people are part of her subject. Named one of the “World’s 100 Most Creative Women” by New York's Wooster Collective in 2007, her major works began in New York City in July 2006 with The Web Project: A series of installations using thousands of colorful woven elastic threads to catch people in public and initiate spontaneity amidst the predictable context of everyday life. Within twelve months of it's debut, the series toured internationally and was featured on the cover of The New York Times Arts, Metro New York and The New York Post. Made as "Art for the people", a major premise of her work is inclusiveness of the entire population, stemming from the observation that everyone is naturally creative and curious.
Jasmine Zimmerman was born in a rural town in the Cascade Mountains of Washington State and currently divides her time between New York and her homeland. As a child, she preferred designing and creating over television and toys. Her grandmother was an Artist who took young Jasmine to Native American reservations to collect artifacts and stones and educate Jasmine on Native American arts and culture. When they weren't traveling, they were working in her grandmother's rural mountainside studio where she learned to make everything from her grandmother including her own clothing, ceramics, paintings and dolls.
Jasmine has designed installations for Barneys New York, NASA, Porsche and Bumbershoot Music Festival, as well as commissions in six countries including Denmark, The Netherlands and Italy. Her work has been featured on the covers of the New York Times Arts and Metro New York, featured as a full page in Time Out New York’s “Out There” and has interviewed live in multiple international TV/radio stations throughout Europe and Japan. In 2008, she was awarded the Museum of Glass Artist in Residence Award for an interactive installation she designed specific to the museum and in 2013 she won the Editor’s Choice Award by Make Magazine for her installation commissioned by NASA for World Maker Faire NYC which was featured in an interview with Geena Davis.
A selection of large scale prints by Jasmine Zimmerman is now available in the online shop www.zimmermanshop.com. The online shop offers a selection of hand-signed, limited edition prints, edition sculptures and curated merchandise from Jasmine Zimmerman's works.
The New York Times, Time Out New York, Good Day New York, The Village Voice, Make Magazine, InHabitat Magazine, The New York Post, Metro New York, Trendhunter, Redefine Magazine, Animal New York, EcoFriend, Architecture Week, Herald Net, Luxefinds
2004 While still in art school, Jasmine holds her first exhibition in her Seattle garage where Dave Matthews becomes her first collector.
2006 Graduated with Bachelor of Fine Arts - University of Washington Seattle, Washington USA
Jasmine meets Reggie Watts (then a vocalist in band Maktub) upon graduating art school at his rock show in Seattle. Moving to NYC weeks later, Reggie invites Jasmine to visit him for a week in June. This was Jasmine's first time to New York, and on the airplane, The Web Project was conceived. She wove 10,000 rubber bands during the flight and thought about a social experiential installation that would involve the people as art. Her first public installation was in Union Square in front of Andy Warhol's "Factory" at Union Square West (a fact discovered ten years later, in 2016). Without telling anyone and only knowing Reggie upon arrival, she proceeded to do an improvised site-specific installation in a new location every night, using the existing architecture as her armature. These were all in the East Village as she was staying at Ave C and East 3rd St. After the third night's installation in Tompkins Square Park at 2am, she was contacted and interviewed by Bucky Turco, founder of Animal New York, who published the first story on her installations. The story went viral and the next morning she had 13,000 hits to her website with invites for custom commissions throughout major European cites. That same week, Reggie invited her to move into their third bedroom opening up. Due to overwhelming demand of her work, she moved to New York four weeks later.
July: Moves to New York & launches first interactive public installation series: The Web Project. Within six months, The Web Project was featured on the covers of The New York Times (Arts), Metro New York, The New York Post and as a full page feature in Time Out New York's "Out There".
The Web Project goes on 17-month international tour, grows to the size of football fields and is commissioned by some of the world's leading brands such as Barneys New York for it's ability to create meaningful and deep connection. Select NYC locations include Central Park, Times Square, Union Square, McCarren Park, Tompkins Square Park, Soho, Astor Place and many more.
Sept: The Web Project is featured as a live installation on Good Day New York television.
Jasmine creates and performs the living art installations "Nightlight" and "Lightscape" in downtown Seattle and "Birthday Party" in the New York Subway, merging art, the public and the most mundane of settings.
Dec 2016: The Web Project is commissioned by The Wooster Collective and Cummins Elias Real Estate for the famous "Wooster on Spring" exhibition at 11 Spring St in Soho, which is featured on the cover of the New York Times Arts by Randy Kennedy. The line to enter the two-day exhibition stretched several blocks as patrons, including musician Moby, waited in the cold winter for several hours to enter. The installation is now concealed in a time capsule in the building with no plan of releasing it in this lifetime. 11 SPRING, a retrospective book on the exhibition was released in December 2016 and can be ordered here.
May: Jasmine collaborates with Danish Artist Karoline Larsen on Collective String Webs: a series of experiential installations throughout New York using 5,000 miles of colorful string for each installation. Visitors were invited to collaboratively add to the artwork, which instigated accelerated serendipity in five prominent New York locations: Central Park, Union Square, McCarren Park, Prospect Park & Riverside Park. The project was funded by Danish New York Arts Fund and featured on the front page of Metro New York, on Danish National Radio, and live on Japanese television, "Citywalk".
May: Barneys New York asks Jasmine to design their Madison Avenue storefront. Opening party includes a Todd Oldham event
June: Jasmine designs "Please Touch", a site-specific experiential installation integrating architecture and spectator for group exhibition at David Krut Gallery New York, published in The Village Voice
August: METROPOLIS BIENNALE, Copenhagen: Jasmine is one of 200 international Architects & Artists commissioned by the City of Copenhagen to design an 18-day durational city-wide experiential installation over the city
September 3: Jasmine does her first New York Fashion Week commission in Bryant Park, commissioned by Bryant Park Corporation of New York
September 4: Jasmine is awarded the Manhattan Cultural Arts Fund for a social experiential public installation incorporating dancers in Union Square, NYC by Manhattan Cultural Council. The sixty-foot diameter installation had six dancers tied into the giant elastic white strings and enabled the pedestrians to be puppet masters of both the dancers and the installation. This is the last of this series until she can develop the technology to create elastic light, which takes nine more years (scroll to 2016 to find out).
September 18: Solo exhibition in Perugi Arte Contemporanea Galerie (Venice, Italy)
April: MACO Art Fair Mexico City with Perugi Arte Contemporanea Galerie (Venice, Italy) featured live on television in Spain, Italy and Mexico.
August: Bumbershoot Music Festival asks Jasmine to design an installation to deliver the message that they are "Going Green". The Bottle House installation, a twelve-foot diameter translucent dome created of thousands of discarded plastic bottles generated on-site by festival goers, educated the public of the plastic bottle epidemic and what they can do about it from their own homes. Participants were able to add their bottles to the dome rather than the recycle bin, which would become a touring greenhouse to grow new life in urban neighborhoods. The Bottle House is featured in over a dozen international press stories. Jasmine forms a multi media performance happening group called Pegasus with Rachel Kaplan and Christopher Petry, they perform their first live performance emerging from the installation.
August: Pegasus performs at Bumbershoot with Michael Hebb's One Pot performance invitation dinner, themed 1969
September; "Elastic Fantastic" Amsterdam, Netherlands, performance installation: Jasmine is invited to Amsterdam to redesign TommyzToko with innovative installation and performance art. Interviewed on two Dutch radio stations in Amsterdam and Eindhoven
October: Pegasus performs Tensegrity: A living art installation at Seattle Center for Seattle International Dance Festival
November: Jasmine wins the Museum of Glass Artist in Residence Award and directs a month long living interactive installation in the Museum founded by Dale Chihuly in Tacoma, Washington
December: The White Pegasus - A living art experience with Reggie Watts, Pegasus and Animals at Night in Seattle, Washington. Pegasus designs Rebirth and Honey Goddesses in a multi-media, avante-garde art/music/performance experience.
2009-2012 Light and sound development for future installations
May-December: Jasmine works on installations for Barneys New York, Chanel and Karl Lagerfeld
September: Jasmine is awarded Make Magazine's Editor's Choice Award for her NASA-comissioned interactive mural design at World Maker Faire in New York City
February: Jasmine works on installation for Marc Jacobs' Fall 2014 New York Fashion Week show
December: Jasmine exhibits at Art Basel, Miami
Ten years in the making, Elastic Light is created and prototyped in three designs. Triangle Instrument of Light is released as the first studio edition featuring Elastic Light, in edition of 10. Jasmine releases United Nations Series of 40 world flags in varied colors and Rainbow Series, each available in large scale limited edition prints, editions of 125.
In Spring of 2017 Jasmine paints over 30 eternity flowers, soon to be released. She spends the summer in residence on a houseboat on Marrowstone Island, where she completes Dream Series and Liquid Gemstone Series. Also released this year are Gold Series and new apparel and Rainbow Series mugs. For the first time ever, her Liquid Light glowing glass sculpture series inspired by her deep sea diving adventures and studies of oceanic light in Southeast Asia becomes available for acquisition. She returns to New York to do an experiential Web Project Installation in Union Square on September 9 and holds a one day art pop up on September 30the from 6-9pm in Port Townsend, WA.